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Cheesecake is Everything

Philadelphia Cream Cheese was in need of a holiday campaign to follow up last year's infamous cream cheese shortage. Now that the number one ingredient in our favorite holiday dessert is back in stock, cheesecake needed a major comeback just in time for Christmas. 

While cream cheese was in short supply the “everything is cake” trend peaked in popularity. The internet trend involves creating hyper realistic cakes to trick viewers who believe they are seeing an everyday item by revealing it is actually cake. 

So as cheesecake made its triumphant return we knew it was the perfect time to make everything out of cheesecake because, “Cheesecake is Everything.”


Dean Paradise & Bruno Mazzotti | ECDs

Lauren Cooper & Cara Johnson | CDs

Tina Assadpour & Daniel Jaramillo | ACDs

Clara Lvoff & Rachel Fund | Art Director & Copywriter

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